Vendor review · Oct 13, 2026
LifeButton A.I.
Verdict
Pass.
It isn't a lead source. It's rented software, and you buy your own Facebook ads.
Three reasons
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You'd be doing the work.
It's marketing software with ready-made Facebook ads. You pay Facebook for every lead. Their A.I. calls and texts first, and you still have to close. "At cost" means Facebook's cost.
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The risk lands on you.
Automated marketing texts need the person's written consent. Each text without it can cost $500 to $1,500. Facebook can also shut down an insurance ad account without warning, and your leads stop with it.
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The man selling it sells leads.
The presenter, Hunter Ceroy, has a company in his name that sells IUL (Indexed Universal Life) leads to agents. The pitch to "replace your lead vendor" comes from a lead vendor. Their big numbers appear only on their own pages.
Ask this about any offer:
"After I pay, who does the actual work?"
Here, the answer is you.
Before you register for their free webinar: signing up gives them permission to call and text you with automated systems, even if you're on the Do Not Call list.
The proof
Every claim above, and where to check it. Tap a heading to open it.
What it really is
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Their pitch: "Same budget, roughly 3x the leads — exclusive, at cost, straight to your phone." The budget is your own Facebook ad spend.
Source: LifeButton webinar page
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Their sign-up form sends your information to LeadConnector. LeadConnector is GoHighLevel's own phone, email and form service. HighLevel uses that name when it doesn't want its own brand to show.
Sources: LeadConnector explained · HighLevel help center
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Ready-made GoHighLevel setups for life insurance agents sell elsewhere for $99, one time. You'd still need your own HighLevel account.
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To be fair: the software is real, and many agents use GoHighLevel. The question is what you're paying for, and who does the work.
Who's behind it
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In July, no name appeared anywhere. Now the webinar page names a presenter, Hunter Ceroy. It credits him with "$30M issued premium" and "$10M in ad spend," labeled "not a typical agent result." We found no outside record of either number.
Source: LifeButton webinar page
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A company in his name — Hunter Ceroy Holdings LLC, doing business as Infinity Box and IUL Pros — sells IUL leads to insurance agents.
Sources: Infinity Box privacy policy (names the company) · Infinity Box IUL leads page
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To be fair: Infinity Box has 11 reviews on Trustpilot, mostly 5-star. Selling leads isn't wrong. It's worth knowing who is telling you to stop buying them.
Source: Infinity Box on Trustpilot
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LifeButton's own pages still name no company, address or license number for LifeButton itself.
Check for yourself: lifebutton.ai · get.lifebutton.ai
The texting risk
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Automated marketing calls to cell phones require the person's prior express written consent.
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The Federal Communications Commission (FCC) counts text messages as calls under that rule.
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Damages are $500 per violation, and up to three times that if the violation was willful.
Source: Telephone Consumer Protection Act, 47 U.S.C. 227(b)(3)
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The texts go out for your business, to your leads. If consent is missing, that exposure is yours.
The "blue text" claim
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LifeButton advertises "iMessage-style" blue texts.
Source: lifebutton.ai
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Apple gives businesses no way to start an iMessage conversation. The customer has to start it.
Source: Apple Messages for Business FAQ
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Services that send blue texts anyway run them through racks of real iPhones. When Apple catches a number, it blocks it permanently, with no appeal. One company that builds software for insurance agents refuses to offer it for that reason.
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If it's only styled to look like iMessage, it's an ordinary text, with the same consent rules.
The Facebook risk
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Facebook treats insurance as a restricted category. Ads must target people 18 and older, and advertisers may have to show they're authorized.
Source: Meta advertising policy
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When Facebook restricts an ad account, it almost never warns you first. When the account stops, so do the leads.
Source: Leadsie: disabled ad accounts
What's still missing
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No price on any page. The webinar has no date; its countdown is blank.
Source: LifeButton webinar page
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Their numbers — "200,000+ leads," "500+ producers," "3x booking rate" — appear only on their own site. We found no outside reviews of LifeButton anywhere.
Source: lifebutton.ai